Playbook

The 30-Day
Outbound Launch Plan

From zero infrastructure to first campaign sent. Week-by-week checklist covering domains, warmup, ICP, copy, and launch. No guesswork.

Week 1

Infrastructure

~6 hours

Week 2

List Building & Enrichment

~4 hours

Week 3

Copy & Sequence Setup

~5 hours

Week 4

Launch & Monitor

~2 hours ongoing

Define your ICP: company size, industry, title, geography, pain points

Purchase 3–5 sending domains (variations of your main domain — yourco-outbound.com, mail.yourco.com etc.)

Purchase domains via Google Workspace or Microsoft 365 (not GoDaddy email)

Configure DKIM, SPF, DMARC for every sending domain

Set up 2–3 email inboxes per domain (6–15 inboxes total)

Start automated warmup on all inboxes (Instantly or Smartlead built-in)

Set up Clay account and connect data sources

Set up Apollo or LinkedIn Sales Navigator for prospecting

Define your sequence structure (number of touches, spacing)

MILESTONE~6 hours

All inboxes warming. DNS clean. Data tools connected.

Week 1 is the most important week.

Most people skip the infrastructure and wonder why they're in spam. Domain age, DNS records, and warmup determine your deliverability for months. Don't skip Week 1.

Don't want to do this yourself?

Leads Grid handles the full setup and runs your outbound system end to end.

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The 30-DayOutbound Launch Plan

The 30-Day
Outbound Launch Plan