Free Resources

Tools & playbooks for
serious outbounders.

Everything we've learned building outbound for B2B companies — free. Use the tools to diagnose your setup, steal the playbooks to build it right.

3 interactive tools

5 playbooks & templates

Always free

Interactive Tools

Interactive Tool

Pipeline ROI Calculator

See exactly how many prospects, emails and positive replies you need to hit your monthly revenue target — DIY vs Leads Grid side by side.

2 minCalculate My Pipeline →

Interactive Tool

Deliverability Scorecard

25-point audit across DNS, warmup, list quality, and content. Get an A–F grade with a prioritised fix list so you never land in spam again.

4 minAudit My Setup →

Interactive Tool

ICP Scoring Tool

Score any prospect against your Ideal Customer Profile across 8 firmographic and behavioural signals. Hot / Warm / Skip — in seconds.

3 minScore My Prospects →

Playbooks & Templates

Playbook

Cold Email Template Pack

7 annotated templates for SaaS, agencies, consulting, and more. Every subject line, opener and CTA broken down with the reason it works.

10 min readGet Templates →

Playbook

Outbound Stack Breakdown

The exact tool stack for sourcing 10,000 verified prospects per month: Apollo → Clay → Debounce → Instantly. Costs, connections, what to skip.

8 min readSee the Stack →

Playbook

Multichannel Sequence

5-touch LinkedIn + Email sequence with exact copy for every touchpoint. Day 1 email through Day 12 breakup — the sequence getting 18%+ reply rates.

7 min readGet the Sequence →

Playbook

30-Day Outbound Launch Plan

From zero infrastructure to first campaign sent: week-by-week checklist covering domains, warmup, ICP, copy, and launch. No guesswork.

12 min readGet the Plan →

Free Audit

Free Cold Email Audit

Submit your current sequence and get a personalised Loom video audit back within 48 hours — subject line, opener, CTA, deliverability. No pitch.

2 min to applySubmit for Audit →

Rather have us do it?

We'll run the whole system for you.

10,000+ prospects/month · <2% bounce rate · First campaign in 3 weeks.

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Tools & playbooks forserious outbounders.

Pipeline ROI Calculator

Deliverability Scorecard

ICP Scoring Tool

Cold Email Template Pack

Outbound Stack Breakdown

Multichannel Sequence

30-Day Outbound Launch Plan

Free Cold Email Audit

We'll run the whole system for you.

Tools & playbooks for
serious outbounders.