Playbook
The Outbound
Stack Breakdown
The exact tools we use to source, enrich, verify, and send cold email at scale. No fluff — just what's in the stack and why.
The Stack Flow
Apollo / LI Sales Nav
Prospecting
Clay
Enrichment
Debounce
Verification
Instantly / Smartlead
Sending
HeyReach
1
Apollo / LI Sales Nav
Prospecting
2
Clay
Enrichment
3
Debounce
Verification
4
Instantly / Smartlead
Sending
5
HeyReach
What this stack costs
Monthly estimates — mid-tier plans
| Tool | Monthly Cost | Role |
|---|---|---|
| Apollo | $49–$99 | Prospecting |
| LI Sales Nav | $99 | Prospecting |
| Clay | $149–$349 | Enrichment |
| Debounce | ~$30 | Verification |
| Instantly | $37–$97 | Sending |
| HeyReach | $79 | |
| OpenAI / Claude | ~$20–50 | AI Copy |
| Total | ~$460–$750/mo | Full system |
OR BOOK LEADS GRID
We run this entire stack for you.
Without the setup headache, the monthly subscriptions, or the learning curve.