Email Deliverability
Scorecard
Check off each item you have in place. Your score updates live — aim for an A before you send a single cold email.
Critical
0 of 25 items complete
Fix List
25 items still needed
SPF record published and valid
DNS & Authentication
DKIM signing active on sending domain
DNS & Authentication
DMARC policy set (p=quarantine or p=reject)
DNS & Authentication
Custom tracking domain configured (not shared)
DNS & Authentication
BIMI record set up
DNS & Authentication
MX records point to correct mail server
DNS & Authentication
Sending domain is 30+ days old
Domain & Warmup
Domain purchased from Google Workspace or Microsoft 365 directly
Domain & Warmup
Automated warmup completed (minimum 3 weeks)
Domain & Warmup
Sending volume ramped gradually (not jumped to 200/day immediately)
Domain & Warmup
Separate domains per campaign / audience segment
Domain & Warmup
All emails verified with Debounce or similar before sending
List Quality
Bounce rate under 2%
List Quality
No purchased or scraped lists
List Quality
Unsubscribes processed within 24 hours
List Quality
List enriched with accurate job titles and companies
List Quality
Sending window is business hours in recipient's timezone
Sending Practices
Max 30–40 emails per inbox per day
Sending Practices
Plain text or minimal HTML (no heavy templates)
Sending Practices
Reply-to address is monitored daily
Sending Practices
Follow-up sequence is max 4 touches (not 8+)
Sending Practices
No spam trigger words (free, guaranteed, click here, etc.)
Content Quality
First line is hyper-personalised (not generic)
Content Quality
Clear, single CTA (not multiple links)
Content Quality
Subject line under 8 words, no all-caps
Content Quality
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