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Playbook

The 5-Touch
Multichannel Sequence

Exact copy for every Email + LinkedIn touchpoint. Day 1 through Day 12 — the sequence getting 18%+ reply rates.

Sequence Timeline

1

Day 1

3

Day 3

5

Day 5

8

Day 8

12

Day 12

SUBJECT LINE

{{company}} growth question

COPY

Hi {{first_name}},

Noticed {{company}} recently {{personalisation_line — e.g. raised Series A / expanded to new market / launched new product}}.

Companies at that stage usually hit the same wall: pipeline looks busy but qualified meetings are thin.

We help SaaS teams add 40–80 qualified meetings per month through AI-powered cold email — without hiring more SDRs.

Worth a 15-minute call to see if the model fits?

[Name]

NOTE

Your best shot. Most attention on Day 1. Personalise the first line. One ask only.

52–68%

Avg open rate

8–12%

Avg positive reply rate

12–18

Meetings booked / 100 prospects

Day 12

Best performing touch

What NOT to do

Don't Include more than 5 touches — response rates drop off sharply after touch 4

Don't Follow up on the same thread after Day 3

Don't Connect on LinkedIn and immediately DM — wait for acceptance

Don't Use the same subject line twice in a sequence

Don't Send on Mondays before 10am or Fridays after 2pm

Don't Mark a lead as dead if they opened 3+ times but didn't reply — try a different angle

Want us to run this sequence for you?

We build and execute the full 5-touch sequence — personalised at scale.

Book a Call